I found this on Hootsuite’s website and updated it with my own experiences to give you a model to use in your businesses. Over the last 10 years, I have worked with both large companies (Cadillac Fairview, FORD, Conagra etc) and smaller companies to help grow their social communities.
A social media strategy will bridge the gap between where you are in the pursuit of your social media goals and where you want to be.
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The social media marketing plan template teaches you how to:
- Clarify your business’ social media goals
- Audit your current social media status
- Create or improve your social media profiles
- Develop your content strategy
- Use analytics to track progress and adjust your strategy as needed
And it covers all of the major social networks and tactics, so think of it as a Facebook marketing plan template, social media campaign template, and more—all rolled into one.