**20+ years** Digital Strategist, Sales, Marketing, Branding, Digital Creative Director, Product Specialist, Innovator, Entrepreneur & Speaker. (It’s a long list, accumulated over 20+ years)
Since 2006, I have been working with clients and stakeholders in identifying business challenges that range from growth, innovation, operational efficiencies, and new market penetration for the past 20 years. Specifically, over the last 12 years, I built a turn-key marketing and digital agency from the ground up and sold it in 2016. Notable clients included McDonald’s, FORD, Cadillac Fairview, Quickbooks, Canada Basketball and Fallsview Casino.
- Helping clients find the PMF (product market fit)
- Growing revenue and scaling teams
- Building world class in-house/out-sourced digital teams
- Helping brands execute measurable digital solutions
- Branding, Marketing solutions in both B2C and B2B
- Mentoring & Coaching
As the lead, my role was in engaging with client teams, stakeholders and customers to understand gaps and future state for the brand we worked with … I also helped with market research, competitive review, and trends to develop a strategy to meet current and long-term business needs. The strategy also helped other teams in creative, technology and marketing develop their go to market tactics. In some cases, clients will execute in-house and in some cases, we would execute as their agency.
As a serial entrepreneur, I love finding new problems to solve, building teams who outperform expectations, developing deep-rooted relationships with partners and clients and challenging my own fears through the businesses I develop. As a computer science major in the late 90’s, I have been fortunate to be growing up in the ‘digital’ world. My passion to understand human connection/behaviour and the ability for digital to enhance our lives pushes me daily to do what I do.
I’m also an investor in early-stage companies and mentor at Ryerson’s Science Discover Zone.
13 years ago, I wanted to help my South Asian community to breakdown stereotypes, cultural bias and gender inequalities that held back many young people. Parents were quick to discount kids with a flare for the arts or sports and since I had also faced many of the same challenges, I was compelled to help. desiFEST is an annual music festival that creates a safe place for South Asian millennials to share their passion for music. Through this annual event, we engage the community to support each other, heal from years of pain and create a better Canada for the next generation.
In between all the fun, I spend time with my 2 little ones and enjoy making music in my studio. I LOVE meeting new people and sharing ideas, exploring global challenges and developing new solutions.
Thanks for reading.
Sathish Bala, Chief Experience Officer
*2017* I received Ryerson’s Alumni Achievement award!