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WhatsApp’s Cofounder On How It Reached 1.3 Billion Users Without Losing Its Focus!

“The important thing for us is that all the growth has been organic,” says Koum. “We’ve never done any kind of growth hacking or anything like that. And we’ve always thought that that’s what makes our network stronger.” All along, he adds, the company’s goal has been “getting every single smartphone user on our network and getting them to use WhatsApp.”

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