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The agency’s new division, Blue Dot, will target the Asian/South Asian community.

Published: July 7, 2014

Officially launched on Canada Day (“What better to celebrate what it means to be South Asian in North America than to launch our ethnic marketing division,” said founder Sathish Bala in a statement), the new division will offer the same services as its parent company, including digital, print, TV and social creative. Bala will continue to lead the new shop, while Harp Patel will act as creative director.