Social media audit template (FREE)

An important part of creating your social media marketing plan is conducting a social media audit. This audit serves to assess your current social media use and goals, and establish whether or not they’re working.

Get a copy of the FREE social media audit template to walk you through the steps and help you conduct your audit more effectively.

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The template is comprised of six steps that will take you through your audit from start to finish:

  1. Create a spreadsheet of your social profiles
  2. Find other accounts that may be representing you or your brand
  3. Create a mission statement for each profile
  4. Ensure accounts are on brand
  5. Centralize ownership of passwords
  6. Create a process for how new channels will be established moving forward
in News | 154 Words

Social media strategy template (FREE)

I found this on Hootsuite’s website and updated it with my own experiences to give you a model to use in your businesses. Over the last 10 years, I have worked with both large companies (Cadillac Fairview, FORD, Conagra etc) and smaller companies to help grow their social communities.

A social media strategy will bridge the gap between where you are in the pursuit of your social media goals and where you want to be.

Get in touch for a FREE planning tool to help with your social media needs.

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The social media marketing plan template teaches you how to:

  • Clarify your business’ social media goals
  • Audit your current social media status
  • Create or improve your social media profiles
  • Develop your content strategy
  • Use analytics to track progress and adjust your strategy as needed

And it covers all of the major social networks and tactics, so think of it as a Facebook marketing plan template, social media campaign template, and more—all rolled into one.

in News | 193 Words

4 Type of Ads to consider when creating Reddit Ads!

I wanted to share a quick blog on the type of ads to consider when thinking of how to utilize Reddit for your brand. The biggest challenge is that Reddit does not have a way to A/B test your campaigns. This mean, you have to create unique ads and measure each of them independently. This can also be best practice when you are thinking about your ad types in other platforms. I personally use these templates to help in my planning and also gives me a structure to focus on my offers.

Questions to ask yourself:

  1. Questions Ad Copy
  2. Longform Ad Copy
  3. Loss-Aversion Ad copy
  4. Highly Specific Ad Copy

Let’s now break them down with an example. Let’s say I am looking to run adds to promote my company, and my service is to help get new leads for other agencies. I would write the following per question.


  1. Questions Ad Copy
    • Want higher quality clients fro your mobile app agency?
  2. Longform Ad Copy
    • I’ve found most digital agencies focus so much on growing clients that they forget about their own marketing, so I came up with a solution. A+D is basically an outsourced CMO focused on growing leads for  digital agencies. Interested?
  3. Loss-Aversion Ad copy
    • Only 8 spots left – we work wit some of the top digital agencies in the world to grow their leads. Will you be left behind? 
  4. Highly Specific Ad Copy
    • Agencies that are active on Dribble typically see 10-14 qualified leads per month from that channel. Find out how we can help grow your Dribble account. 

As you can see from above, each of the questions help to look at my offer in a slightly different way. You can use this to figure out your copy needs.

Hope this help in your planning.

in News | 300 Words

WhatsApp’s Cofounder On How It Reached 1.3 Billion Users Without Losing Its Focus!

“The important thing for us is that all the growth has been organic,” says Koum. “We’ve never done any kind of growth hacking or anything like that. And we’ve always thought that that’s what makes our network stronger.” All along, he adds, the company’s goal has been “getting every single smartphone user on our network and getting them to use WhatsApp.”

Read the article here.

in News | 69 Words

EP 09 – 5 TIPS with YVONNE SINNIAH – The power of relationships!

Sathish Bala

Yvonne Sinniah is a Relations Advisor, Speaker, Writer and Founder of Love Inspired Events Management. Her focus and mission is to help individuals achieve peace, happiness and fulfillment in their core relationships. She is committed to helping people in today’s society to clear out the noise and stay focused on what is important to them when creating and sustaining meaningful relationships and spaces.

You can learn more about Yvonne Sinniah by following her on
Twitter: @YvonneSinniah
Facebook: YvonneSinniah, Relations Advisor
Instagram: Yvonne.Sinniah.

Her website is which provides more insight into what Yvonne offers to her clients.

The power of asking, “How can I help?”

The more I thought about it, the more it made sense. If business is all about who you know, then this simple line— How can I help?—might be the ultimate networking tool. At it’s heart, it’s a powerful way to fast-track relationships and build goodwill. By offering to help, you cultivate instant rapport and establish an immediate sense of trust. Rather than waiting for someone to prove themselves to you, you take the bull by the horns and prove yourself to them. A foundation is built, with striking speed and efficiency, for future interactions.

Read the article here.

in News | 101 Words

5 Freelancing Platforms You Should Know About in 2017

The freelance industry is becoming a huge part of our economy. While it was growing prior to the meltdown of 2008, that crisis stimulated exponential growth, as skilled and talented people realized that job security was a thing of the past. Add to that the Millennial desire to have more control over their work lives and you get a “perfect storm” of freelancers, either as solos or as very small partnerships that look for clients who need their skills and talents.

Read the article here.

in News | 84 Words

EP 08 – Fear of being BROKE? Get money and life tips from Ricardo McRae!

This episode with Ricardo McRae was EPIC! So many of us learn MONEY management very late in the game, sometimes too late in the game! I had the pleasure of having Ricardo drop by and share some insights on money management, ways to have a healthier relationship with money and also how you can save and prepare for the future!

Get in touch with Ricardo:
Twitter @RicardoMcRae
Instagram: @RicardoMcRae
Compound interest works on Credit Cards (2-min):

The Beginner’s Guide to Ecommerce SEO








Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.

Consistent, high-quality traffic you don’t have to pay for? Sign me up.

But between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get the hang of this whole ecommerce SEO thing.

Read the article here.

in News | 75 Words