The debate is on. Which side are you picking? I personally like Facebook LIVE better then most out there. One of the main reason is that my network is stronger with FB and as soon as i got live, the viewers join the broadcast. I find that with IG or even Persicscope, the viewership is not that good. Having said that, most of may community building has been with Facebook for the past 5 years and so naturally I have better traction on there.
Brands should consider FB Live within their marketing efforts. As we move to a video-first world, I can’t wait to see how FB Live and ALL the other mediums are going to impact how we engage with brands.
Read article here.